[C327.Ebook] Ebook Free The Heroine's Journey, by Maureen Murdock

Ebook Free The Heroine's Journey, by Maureen Murdock

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The Heroine's Journey, by Maureen Murdock

Ebook Free The Heroine's Journey, by Maureen Murdock

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This book describes contemporary woman's search for wholeness in a society in which she has been defined according to masculine values. Drawing upon cultural myths and fairy tales, ancient symbols and goddesses, and the dreams of contemporary women, Murdock illustrates the need for—and the reality of—feminine values in Western culture today.

• Sales Rank: #52124 in Books
• Brand: Brand: Shambhala
• Model: 1047401
• Published on: 1990-06-23
• Released on: 1990-06-23
• Original language: English
• Number of items: 1
• Dimensions: 8.44" h x .65" w x 5.50" l, .66 pounds
• Binding: Paperback
• 232 pages

Features

• Used Book in Good Condition

From Library Journal
Murdock traces her journey from rejection of the feminine in order to "succeed" in a masculine world; through discovery of the inadequacy of "success"; through a dark night of the soul and a killing of masculine divine images; to a discovery of the Goddess and of the feminine (including her own feminine embodiment); to a healing of the separated feminine and of the wounded masculine within herself. She ends with the hope for true conjunction, true union beyond duality. This personal book by a family therapist is especially recommended for public and seminary libraries.
Copyright 1990 Reed Business Information, Inc.

Review
"Though the book is rich with examples drawn from myths and Jungian psychology, it is surprisingly easy to read. The journey requires serious, often frightening, wandering before one's true identity and power are known. Like the journey Murdock describes, there are no cheap, easy lessons. There are many rich, rewarding lessons, but these are gained only through integrity, courage, and the willingness to meet challenge with all the resources one can muster."—Creation



"Murdock's personal journey will surely speak to many women, but I hope also to those men willing to hear these newly awakened female voices—and of the feminine in their own souls."—Utne Reader



"Combining personal experience and painstaking erudition, Maureen Murdock's The Heroine's Journey shares with us the essence of the female journey. A fine, warm, and insightful book."—Carol Pearson, author of The Hero Within: Six Archetypes We Live By



"The Heroine's Journey offers a map of the feminine healing process. Murdock writes in a clear and compassionate voice which draws inspiration from her experiences as a mother, artist, and therapist and from the collective wisdom of the community of women on the path of the goddess. This book speaks to each woman who longs for a spiritually alive feminine self, one who is actively engaged in the world, and who embraces the masculine principle as a mirror of herself. The Heroine's Journey guides the reader in reweaving the threads of her life story into a mantle of empowerment for herself, for other women, and for Gaia, the Planet Herself."—Patrice Wynne, author of The Womanspirit Sourcebook and co-founder of the Gaia Bookstore and Catalogue Company



"Maureen Murdock's important book on the heroine's journey contains a wealth of insight that is of great value to contemporary Western women. It explores a rich territory of the feminine psyche and opens an understanding of female development that relates not only to personal transformation but cultural transformation as well."—Joan Halifax, President of the Ojai Foundation



"A great roadmap for the changing landscapes of women's lives. It's assuring, rich in personal stories, and leads us securely to the Goddess."—Z. Budapest, author of The Holy Book of Women's Mysteries and The Grandmother of Time

From the Inside Flap
A 9 stage process that entails at first rejecting feminine values, making it in the man's world, experiencing spiritual death, and finally turning inward to reclaim the power and spirit of the feminine.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Vital Reading
By Amazon Customer
Wow. I found this book yesterday afternoon and just finished it this afternoon. I had been looking for more information about The Heroine's Journey, as I have always been intrigued by The Hero's Journey, yet, as a woman, it has never quite resonated with me. I have experienced much of the journey, as described by the author - but I had not put the pieces together until seeing much of my journey described on the page in other women's journeys. Every woman owes it to herself to read this book.

0 of 0 people found the following review helpful.
Five Stars
By Dolores S. Anderson
Very good, thank you.

0 of 0 people found the following review helpful.
Five Stars
By Dale Owens
ok

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[F300.Ebook] Ebook Leisure Travel: A Marketing Handbook, by Stanley C. Plog Ph.D.

Ebook Leisure Travel: A Marketing Handbook, by Stanley C. Plog Ph.D.

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A marketing book for travel professionals, Leisure Travel focuses primarily on the psychology of travel—why people travel and why they don't, and how to reach and motivate them more effectively. This book emphasizes that to get a greater market share, the travel professional must understand the motivations, thoughts, and lifestyles of their important market segments; thereby ensuring that advertising and promotional dollars for their programs hit their intended targets. A sweeping perspective of the leisure travel industry, this book explains, through examples and real case scenarios, how to provide the best travel products targeted to the right audience, and with the best marketing messages. For managers and executives of marketing and directors of planning at travel supplier companies (airlines, hotel chains, individual hotels, rental car companies, and cruise lines); owners and managers of travel agencies and travel agency conglomerates; and owners, managers, and executives at tour companies and travel packages.

• Sales Rank: #1853655 in Books
• Published on: 2003-08-08
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .70" w x 6.90" l, .87 pounds
• Binding: Paperback
• 272 pages

From the Back Cover
A marketing book for travel professionals, Leisure Travel focuses primarily on the psychology of travel—why people travel and why they don't, and how to reach and motivate them more effectively. This book emphasizes that to get a greater market share, the travel professional must understand the motivations, thoughts, and lifestyles of their important market segments; thereby ensuring that advertising and promotional dollars for their programs hit their intended targets. A sweeping perspective of the leisure travel industry, this book explains, through examples and real case scenarios, how to provide the best travel products targeted to the right audience, and with the best marketing messages. For managers and executives of marketing and directors of planning at travel supplier companies (airlines, hotel chains, individual hotels, rental car companies, and cruise lines); owners and managers of travel agencies and travel agency conglomerates; and owners, managers, and executives at tour companies and travel packages.

About the Author

Stanley C. Plog. The career of Stanley C. Plog spans the worlds of academia, professional consulting, and business development. He founded Plog Research, Inc. and was its Chairman and CEO. The company serves a broad segment of the travel industry throughout the world, including airlines, hotel chains, destinations, cruise lines, rental car companies, and travel media. At UCLA, he was first the academic director of the Training Program in Social Psychiatry and formed the Urban Observatory, a social problems study center.

The popular press has labeled him "Dr. Destination" for his ability to turn around destinations and resort areas that face declining revenues. His accomplishments include helping rejuvenate troubled airlines, cruise lines, hotel groups, and other travel-related companies. He frequently speaks at major travel conferences worldwide, and is a regular contributor to ASTA Agency Management, Travel Weekly, and other trade publications. Dr. Plog is also an editor for the Journal of Travel Research and the Cornell Hotel and Restaurant Administration Quarterly. He has written two other books on travel (Leisure Travel: Making it a Growth Market ...Again!, and Vacation Places Rated). Currently, he operates as an independent consultant, continues to assist his previous company (now owned by NFO Worldwide), services an online research company (Equation Research), and provides guidance to destinations and travel suppliers.

Excerpt. © Reprinted by permission. All rights reserved.

This book provides a different perspective on travel, based on the more than 35 years that I served virtually all aspects of the industry as a consultant and researcher. Major airlines, hotel chains, cruise lines, tour operators, rental car companies, resorts and destinations, travel media, and large travel agency conglomerates have been clients. These experiences provide an overview of the industry that I could not get if I had worked only in one segment, such as the airlines, hotels, or as a director of a tourism bureau. The range of experiences has allowed me to see similarities and differences across the field that otherwise would not have been possible. It has been a wonderful life experience and, to use the term of the psychologist Carl Rogers, I have felt selffulfilled. I count as personal friends many people I met over the years, including clients, academicians, people in the press, executives in advertising agencies, and others. They have taught me much while giving freely of their time and their ideas as we worked jointly to solve problems or work through issues.

My views may be different or unique, but they grow out of trying to understand how to attack each situation in the hundreds of studies that I have personally conducted. The focus has been on trying to learn why people travel, why they don't, and how to understand the psychology and subtleties of the travel experience. To handle the new challenges that clients provided almost weekly, flexibility and open-mindedness have been qualities that are essential to achieve success. You can't approach any situation assuming that you already know the answers. After the long period that I have been associated with the industry, I am still amazed at how much there is to learn. I cover a lot of topics in the pages that follow, but the subject matter could easily have filled a volume three to four times its current size.

Although this is a marketing book, it focuses primarily on the psychology of travel—why people travel and why they don't, and how to reach and motivate them more effectively. Anyone who wants to capture greater market share must have good knowledge about the motivations, thoughts, and lifestyles of important market segments. Otherwise, advertising and promotional dollars for programs supporting these efforts miss their intended targets. The media-intensive culture of today exposes consumers to thousands of advertising messages daily through television, radio, and print publications. Weak, unfocused messages easily get lost in the clutter.

Special thanks belong to a number of persons who have helped by reviewing certain sections of the book about events with which they had intimate knowledge and by offering suggestions. These include Tony Antin, Joe Buhler, Barbara Colwell, Bob Cozzi, Kim Greenspan, Al Keahi, Don Lum, Murray Markin, Renee Monforton, Allan Muten, John Pelletier, Lily Shum, and David Swierenga. Their names are referenced in the text in the sections referring to specific events or help provided. Appreciation is also due to former colleagues and still friends at Plog Research who have helped with various materials, including John Antonello (President), Ruth Sharp (Vice President), and Loretta Valdez (Manager of Production Services). Finally, Vernon Anthony of Prentice Hall has been great to work with. He is a gem in the world of book publishing.

Stanley C. Plog

Most helpful customer reviews

4 of 4 people found the following review helpful.
This is the best book on destination marketing ever written.
By James R. Hepple
As a travel professional with more than 30 years experience of tourism marketing I have never read a better book on destination marketing. Plog uses his more than 40 years of knowledge by mixing telling case studies with marketing theory. Some of the basic principles should be well known to practitioners, particularly the product life cycle of a destination but it is Stanley's use of real world examples which brings the book to life. And to my fellow directors of tourism, just read page 150 and you will immediately understand how knowledgeable Stan is.

3 of 3 people found the following review helpful.
Leisure Travel: A Marketing Handbook
By Bill Rakozy
As someone who has been in the travel marketing business for almost 20 years, I found Plog's book contained information which confirmed my past marketing strategy and presented some new and very revealing concepts as well. This is a "Must-Have, Must-Read" book for all travel marketing professionals. I give it my highest recommendations!

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