Free PDF LinkedIn Profile Optimization For Dummies, by Donna Serdula
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LinkedIn Profile Optimization For Dummies, by Donna Serdula
Free PDF LinkedIn Profile Optimization For Dummies, by Donna Serdula
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Optimize your LinkedIn profile—and get results
Your LinkedIn profile is essentially a platform to shape how others see you, highlight your abilities, products, or services, and explain how your work impacts lives. Yet many people simply copy and paste their resume and expect job offers and networking opportunities to start rolling in—but that isn't how it works. LinkedIn Profile Optimization For Dummies shows you how to create a profile that enhances your personal brand, controls how others see you, and shapes a successful future for your career.
Whether your goal is job search, branding, reputation management, or sales, people are Googling you—and your LinkedIn profile is more often than not their first point of contact. With a focus on who you are, the value you deliver, and the culture you cultivate, the profile you'll create with the help of this guide will make that first connection a positive one—giving you a better chance to see results.
- Create a powerful LinkedIn profile
- Discover your personal keywords
- Showcase your experience and accomplishments
- Be seen on the world's largest professional social network
You never get a second chance to make a great first impression, and LinkedIn Profile Optimization For Dummies helps to ensure you're presenting yourself in the best possible light.
- Sales Rank: #51842 in Books
- Published on: 2016-12-27
- Original language: English
- Dimensions: 9.20" h x .70" w x 7.30" l, .0 pounds
- Binding: Paperback
- 336 pages
From the Back Cover
- Create a powerful LinkedIn profile
- Showcase your experience and accomplishments
- Discover your personal keywords
With the perfect profile, success awaits!
Your LinkedIn profile is your online reputation and your digital introduction to anyone interested in working with you. Make sure it presents you and your accomplishments in the most impressive way! This how-to guide shows you the steps for building a LinkedIn profile that's compelling, strategic, and uniquely yours. It helps you identify your goal, decide who you want to address, and optimize your presentation to achieve the outcome you seek. You'll be impressed with the results, and so will everyone who checks you out!
Inside…
- How to plan your strategy
- Finding your personal keywords
- Why (and how) to turn off profile update notifications
- Ways to capture attention
- Turning job experiences into professional accomplishments
- Brand-building techniques
About the Author
Donna Serdula is the leading authority on LinkedIn profile optimization. She grew her profile consulting business from a one-person enterprise to a team of 40 serving individual, corporate, and military clients, and is much in demand as a speaker. Visit her website at www.linkedin-makeover.com, and follow her on Twitter at @donnaserdula.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Everything you need to know about leveraging LinkedIn is between these covers
By Jan Stone
I love the latest LinkedIn Profile Optimization for Dummies! It’s by far the most comprehensive single collection of information, tips and recommendations on how to optimize your profile, whether you’re a job hunter, recruiter or sales person leveraging all the insights a good profile provides. It also includes the value of executive and company branding on LinkedIn, which by now is recognized as the primary “Professional” social media outlet.
There should be an extra star for the fact that you don’t have to read the entire book cover to cover before benefiting. Its easy-to-read layout contains everything you need to know about every LinkedIn section, making it easy to bounce from one chapter to another.
Author Donna Serdula opens up LinkedIn's hood tp help you see and understand all of its parts and how they work together. She then offers directions and suggestions on how to create your best profile based on your LinkedIn objectives. An important note: Donna doesn’t work for LinkedIn but considers herself an evangelist after recognizing how she could leverage the information it contained when she was in sales.
Fast forward ten years and now we benefit from her sharing all her knowledge between the covers of this book. From how to optimize LinkedIn with your title and experience headlines to the groups and influencers you should follow, you can open this book up at any point and find exactly the information you need. Lastly, executive and company branding has never been so important, and LinkedIn Profile Optimization for Dummies is by far the most cost efficient way to learn how you can apply such important strategies to create a stand-out profile.
Know someone graduating from college this Spring or a friend looking for new career opportunities? Have them start here. Chances are they won't have to reach further to get results!
1 of 1 people found the following review helpful.
by using this book i have improved my LinkedIn profile by 90% in one week...
By kre8iv1
this book is comprehensive and easy to use - i have improved my LinkedIn profile by over 90% with the hints and tips in this book!
TABLE OF CONTENTS:
INTRODUCTION
PART 1: THE STRATEGY BEFORE THE SEIGE
CH 1: Determining Your LinkedIn Strategy
CH 2: Getting Found on LinkedIn
CH 3: Understanding Skills and Endorsements
PART 2: GETTING YOUR LINKEDIN PROFILE STARTED
CH 4: Optimizing the "Behind the Scenes" Sections
CH 5: Establishing Your Calling Card
CH 6: Impressing with the Right Profile Picture
CH 7: Developing a Compelling Headline
PART 3: DETAILING YOUR CAREER TRAJECTORY AND CREATING THE ULTIMATE FIRST IMPRESSION
CH 8: Getting Your Experiences Ready
CH 9: Creating a Powerful Experience
CH 10: Writing a Compelling Summary
PART 4: ROUNDING OUT YOUR PROFILE AND ADDING FINISHING TOUCHES
CH 11: There's More to You Than Your Jobs
CH 12: Making Your Profile Personal and Unique
CH 13: Following Groups, Companies, and Influencers
CH 14: The Final Review and Reveal
PART 5: THE PART OF TENS
CH 15: Ten Profile Do's and Dont's
CH 16: Ten Tips for a Perfect Profile Picture
CH 17: Ten Tips to Expand Your Network
CH 18: Ten Tips to Leverage LinkedIn
CH 19: Ten LinkedIn Profile Resources
INDEX
I like that I can skim and scan, or skip directly to a section that I want to utilize.
The Dummies site offers a free "LinkedIn Profile Optimization for Dummies Cheat Sheet", which outlines basic strategies and is great to keep handy for quick reference.
I definitely recommend anyone who is looking for employment, to expand their professional network, or to reconnect with people they have worked with in the past to get this book and get onto LinkedIn as soon as possible!
1 of 1 people found the following review helpful.
Be Found: LinkedIn Profile Optimization for Everyone
By David Perry
Whether you are new to LinkedIn or consider yourself to be a guru, this new book has the insight you can use straight away. It's easy to read and laid-out in a manner that will allow you to maximize your value from the book quickly by using just those sections you are most interested in.
As the 113,709th member of LinkedIn which means I've been around since the beginning of time by LinkedIn standards. The platform has changed and grown immensely over time and sometimes it's difficult to know what to do let alone understand clearly why you should do one thing and not another - who's advice to take, and who's just looking to take you and your money. In my opinion, this book is long overdue.
It will be a benefit to newbies, job hunters, sales people, and business professionals looking to make meaningful connections on the largest business networking platform in the world. LinkedIn was a game changer when I first wrote about it in 2005 for my book, "Guerrilla Marketing for Job Hunters" and for the next two editions, as well.
The book has the most up-to-date information available and because the author thought to link it to her website, the information will be evergreen and constantly updated. I recommend it if you want to create a powerful LinkedIn profile that will showcase your experience and accomplishments or that of your business.
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